At NEXA, our commitment is to make interactions matter.
That’s why we make sure that all of our interactions – starting from the point our potential clients meet us to the moment we deliver our solutions to them – are done right.
What does a “right” interaction look like?
Well, this is where our NEXA Marketing Team comes in
We have a team dedicated to brainstorming and creating all of the content we publish, from articles to booklets, website pages and case studies. They’re all designed with one purpose: to inform, educate and support businesses to deliver top-quality services across healthcare, education, government and business sectors through innovative technology.
Every single content piece that we share is carefully mapped and thought out by dedicated experts who want to share all the necessary information that our audiences need to know.
So, let’s give them the spotlight that they so rightly deserve. Read on to meet the team behind your favourite NEXA content pieces.
Our Marketing Team at NEXA
Our Marketing Team at NEXA is made up of amazing people: led by our very own Marketing Manager, Nikki Price and Angela Melotti, Managing Director of our partner content marketing organisation, Melotti Media.
Since we encourage our clients to consider the entire journey of patients, students, customers and the public, we practise what we preach by taking care of the entire journey of our own clients too.
That’s why we create useful content for everyone:
- people who are yet to discover solutions that NEXA offers
- potential clients who know about solutions like ours but need more information
- clients who need more guidance on using our solutions and
- the general public who just want to learn about innovative technology.
You may have seen some of our marketing, including:
All of these are strategically prepared with our readers in mind – you!
We consider all aspects to provide answers to those all-important customer experience questions, as well as the latest information about customer and patient flow management technology and more.
How our Marketing Team at NEXA works
To get our messages out there and connect with the right people, we take the time to do research and involve the entire team in coming up with content ideas that our readers will find useful.
“I enjoy being part of the marketing team,” NEXA Marketing Manager, Nikki Price says, “we have a strong support system within the team and my main role is to support NEXA by coming up with ways to inform and educate our audiences about the work that we do and the solutions we offer.”
The team takes a thorough, consultative approach to content creation – taking our audiences on a holistic journey where they can learn about everything they need to know about innovative service delivery.
“It’s such a pleasure working with NEXA because they’re always open to new marketing ideas,” Melotti Media Managing Director, Angela Melotti shares, “they offer great solutions, and we always try to come up with innovative ways to educate their clients. So marketing isn’t just about promoting – it is also about informing people and adding value. That’s why we work well together.”
At NEXA, we take a customer-centric, humanised approach to service delivery – and we make sure that our marketing initiatives reflect this.
“We don’t just focus on obvious front-end marketing efforts like talking about our products,” Nikki adds, “we create education pieces about the things that are not so obvious – so we work closely with the Melotti Media team to discover ways to inform people.”
Some of our Marketing Team’s phenomenal work
To create the best marketing campaigns, we think about our audiences and their common concerns. We try to put ourselves in the shoes of:
- healthcare providers
- school administrators
- government staff
- other service providers
“Nikki and our team at Melotti Media collaborate with our various team members to determine what NEXA’s clients and potential clients need to know, and then we provide the answers that they need in the most accessible formats,” Angela says.
Here’s a walkthrough of our most recent marketing content pieces:
NEXA Blogs and Articles
Have a read of our latest updates and the answers to the most common questions about service delivery:
- for Healthcare Providers: Myths and Truths About Service Design
- for School Administrators: Simplifying The Student Admission Process
- for Government Offices: Benefits of Digital Transformation For Governments
For more, browse our NEXA blogs here.
NEXA Case Studies
Our Marketing Team also shares the work that we do so everyone can see our services in action. Read some of the most recent case studies, which include:
- for Healthcare Providers: WA Health Case Study
- for School Administrators: Today’s Student Journey
- for Government Offices: Large Government Agency Case Study
For more, browse our NEXA case studies here.
NEXA eBooks
We also prepare extensive eBook recourses so our clients can read more about essential topics while on the go, including:
- Queue Management eBook
- Patient Experience eBook
- Service Design eBook
At NEXA, we take the time to create content that our audiences can refer to, today and long into the future.
Beyond providing innovative solutions across service design, queue management and digital technology, we are also passionate about educating our audiences in the most creative ways possible.
And we have a lot more in store for you!
The NEXA Marketing Team listens to our audience
At NEXA, we understand that offering the best possible service and experience to your customers begins with the right information at your fingertips.
That’s why we’re here to help.
NEXA is an Australian company that delivers innovative digital solutions to empower healthcare providers, staff members and patients by taking advantage of digital technology. With NEXA, you can support and enable your team, deliver excellent service levels and thrive in today’s evolving landscape.
Do you have questions that we can answer for you? Are there content pieces that you want to see more of?
Talk to us today to find out how you can make your patient interactions matter.
