Today’s patients are not sitting idle in waiting rooms hoping they will be seen by a doctor at some stage. They are researching healthcare providers online, seeking recommendations on social media, looking up symptoms, booking appointments online and more.
The patient experience is a critical component of your ability to attract and retain patients. When patients form positive relationships and begin to trust your providers, they become more engaged in their own care, and develop a stronger sense of loyalty to your organisation.
The explosion of wearables means patients can track their calorie intake, their sleep cycles, their steps, weight, BMI, and take a more proactive approach to managing their health.
They also embrace mobile health (mHealth) and the technologies that make their lives simpler while increasing their quality of life.